Strategic planning efforts are being undertaken to anticipate and prepare for future challenges in campaign strategy development as political communication continues to evolve and become more complex.
Scenario planning exercises are being conducted to help campaign professionals prepare for various potential developments in political communication technology, voter behavior, and regulatory environments.
Innovation incubation programs are being established to encourage experimentation with new approaches to campaign strategy and policy communication while managing risks associated with untested techniques.
Long-term capacity building initiatives are being developed to ensure that the political profession maintains the expertise and capabilities needed to address increasingly complex campaign communication challenges.